BRANDING | Tiburon

Creating Emotional Connections


Every day police and fire officers put their lives on the line as they protect and serve. When they enter unpredictable situations, instant access to real-time information is critical. Their lives literally depend on that information.

The Tiburon branding initiative surfaced the companies value for all stakeholders, led to the renaming and branding of the company to reflect the essence of the research outcomes, and energized customers and staff while addressing shortcomings and weaknesses.

Manifesto, Imagery and Headlines


Manifesto encapsulates customer centricity and tone, and communicates this with powerful imagery and headlines.

Tiburon manifesto crafted from branding research 




Trade Show Booth